When I was 6 years old, I remember going to a friend's birthday party and watching him unwrap an AWESOME Power Wheels car. I remember wanting one so bad. When we got home, I asked my mom if we could get one. I can still recall the look on her face when she shook her head. As a child of immigrant parents, I grew up without many of the really cool toys that my friends had. So that's why we're here. To gift the childhood that we never had, to kids all over the world.